Sephora partnered with Operation Smile in their first ever cause-related marketing program. In addition to garnering unprecedented awareness, the co-branded Sephora Operation Smile lip balm became the brand’s best selling item with net sales of $500,000 within the first 6 months, followed by an Ebay auction with kisses from Gwyneth Paltrow, Jennifer Lopez and Jennifer Aniston.
New York Times: "Put Your Money Where Your Mouth Is"
Sephora Lip Balm: Change a Face, Change a Life
US & People