As an initial first step for a company is the exploration of a brands’ values, philosophies and business objectives to determine a path in which the rest will follow, if decided upon. A brand can hire me for this process alone, as a way to whet the appetite of a CEO, founder and/or senior management. I can offer CSR 101, the benefits, the rewards, facts and figures, all with the likelihood a full audit and plan is then executed.
Step 1 - Global CSR Plan
Review, cultivate CSR readiness in the context of corporate vision, culture, and brand strategy.
Development of the Global CSR Plan, and decision to proceed.
Step 2 - Audit
Review of current and past CSR and philanthropic initiatives, and impact of same.
Consultation with top management to solicit pre-planning input.
Consultation with brand positioning leadership to determine business objectives.
Workplace survey to assess employee perceptions, desires, and identify social issues.
The audit is also a first catalyst for CSR program support and enthusiasm.
Step 3 - Develop the vision
Match the company values and priorities with the 3 P’s of CSR: People, Planet, Profit.
Gathering of key stakeholders (owners, strategic management, employees who are especially interested) to develop a mission and impact objectives.
Articulate the vision.
Identify potential social issues, and areas of focus.
Step 4 - Cause and partner selection
Research and development of cause and partner options
Evaluate and shortlist the cause and partner options.
Outreach to potential partners.
Develop concept CSR plans with interested partners.
Gathering of stakeholders for review of concept CSR plans, cause and partner selection, and to articulate the desired impact objectives.
Preliminary decision of company to proceed.
Step 5 - Strategic planning and decision to proceed
In consultation with partners, develop the CSR strategic plans.
Company and partners approve the plan, and decide to proceed.
The program/partnership is formally announced.
Company forms, appoints the CSR Committee
Step 6 - Operational planning and implementation
CSR committee develops a comprehensive CSR plan, including:
CSR and philanthropic vision and impact objectives.
CSR organizational structure.
Workplace participation strategy and initiatives.
Goals, objectives, budgets, metrics.
Work plans for each initiative.
Communications strategy. (Internal and external).
Launch plan, implementation, and kick-off. (High impact, micro-managed).
Operational and performance management.
Ensure overall performance and outcomes are synchronized with CSR strategies.